Many people have heard the term “search engine optimization” (SEO). And this is something that everyone is interested in. One of the most crucial aspects of Etsy is SEO. So let’s see how to SEO the Etsy store properly.
What is SEO?
SEO stands for Search Engine Optimization, which is optimizing a website or product we sell in response to a search engine using keywords or other methods (Google, Yahoo).
What are the benefits of doing SEO?
If we use the keyword that everyone is looking for in our product and has the title, descriptions and tags, then if someone comes to Etsy and searches for a keyword in your product, it will show your product at the top of the search results and it will give you free traffic to sell your product. This is yours A big advantage to the store.
How do we do this for our Etsy product?
The first step is to identify the most relevant keywords for our product. I utilize Seller Tools, a free tool, for this. You must connect your Etsy Store to it and register when you go to this website, which states ‘Get Started‘ on the Home Page.
Note: You need to have at least a basic idea about the keyword positioning to learn Etsy SEO. This article “How to SEO the Etsy store” gives you the basic knowledge in brief.
Now we’re on a new page. Enter Keyword is a search box on this page. Here you should type the name of the product you want to sell. If you’re selling a pendant, for example, type Pendant.
At the bottom of the page is a box labelled Related Keyword. You must choose the keyword with the most views from this list. Then you can choose this Keyword Notepad and organize it.
How to SEO the Etsy store using found keywords?
We use a 140-character title when listing an item on Etsy. We can use this title to beautifully match the keywords we found and create a decent title. Alternatively, if you’re having trouble, this keyword can be separated into lines with a line like this ‘|’ and included in the title. Then, in your description, include this keyword and a brief description of the items. Because the title and description are crucial for your items to appear in Google search results.
At last of the article “How to SEO the Etsy store”, note down this one too…
Now you can use 13 keywords for the tags and the tags you want to use. The keyword in this tag is used when you run an Etsy Ad. So be careful about that too.
When using this keyword, it is important to be careful not to use the same keyword over and over again. Also, do not use the keyword used for the title again in the tags.